Privacy Policy

Analytics Data (PostHog)

• Page views and navigation paths
• Click events and button interactions
• Scroll depth on homepage and landing page
• Session recordings (all form inputs are masked)
• Rage clicks and UX behavior signals
• UTM parameters and traffic source attribution
• Booking modal interactions and form submission states (success/error, not form field content)
• Cookie consent acceptance/decline/custom events

Cookie Consent Data

• Your cookie preference (accepted, declined, or custom)
• Timestamp of when consent was given
• Consent version
• Stored in browser localStorage keys morgandev_cookie_consent and morgandev_cookie_preferences.
• The preference payload is kept client-side and is not sent to the site's own backend server.

What We Do NOT Collect

• No names, emails, or phone numbers via analytics events
• No payment information in analytics
• No form field content in recordings (inputs are masked by configuration)
• No precise geolocation
• No data is sold or shared with advertisers

PostHog

Purpose: web analytics, heatmaps, session recordings, and A/B testing. Data received: anonymous usage events and session behavior. No PII is sent to PostHog.

Privacy policy: posthog.com/privacy

Resend

Purpose: transactional email delivery for automated weekly reports. Data received: report recipient email address only (internal recipients, not visitor data). Visitor analytics data is never sent directly to Resend.

Privacy policy: resend.com/legal/privacy-policy

Vercel

Purpose: website hosting and deployment. Data received: standard server logs such as IP addresses and request paths used for operational reliability and security.

Privacy policy: vercel.com/legal/privacy-policy

Necessary Cookies

Necessary cookies cannot be disabled and are required for the site to function. This includes storage of your cookie consent preference.

Analytics Cookies (requires consent)

Analytics cookies are set only after you click Accept on the cookie banner. They are used to understand page visits, click behavior, scroll depth, and booking completion flow. All session recordings are configured to mask form inputs automatically.

Marketing Cookies

Marketing cookies are currently not in active use. This category is reserved for future ad tracking, and separate explicit consent would be required before activation.

Active Test Areas — Homepage

• homepage-hero-cta — hero call-to-action button copy
• homepage-package-overlay — package card overlay style
• sfc-homepage-hero-headline — hero headline text
• sfc-homepage-hero-cta — trust subtext under the main CTA button
• sfc-homepage-social-proof-placement — aggregate rating badge in hero
• sfc-homepage-nav-cta-style — booking icon vs. icon + text label in navigation
• sfc-homepage-pricing-emphasis — pricing badge near the hero CTA

Active Test Areas — Landing Page

• landing-hero-cta — hero call-to-action button copy
• landing-booking-form — short vs. full booking form
• sfc-landing-headline-framing — hero headline and subheadline text
• sfc-landing-trust-signals — aggregate rating badge in hero
• sfc-landing-form-position — inline contact shortcuts below hero
• sfc-landing-page-length — full page vs. condensed funnel
• sfc-landing-cta-repetition — sticky bottom CTA bar on mobile

Right to Withdraw Consent

You can withdraw consent at any time by:

• Clicking “Cookie Preferences” in the site footer
• Clearing your browser cookies and localStorage
• Returning to the site so the consent banner reappears

Right to Know

You can request what data PostHog has collected by contacting us at Scottsdalefantasyco@gmail.com with your PostHog distinct ID (found in browser localStorage under a key starting with ph_).

GDPR / CCPA

If you are located in the EU or California, you may have additional rights including the right to access, correct, and delete your data. Contact us to exercise these rights. For legal advice, consult a qualified attorney.